The cost-of-living crisis is forcing UK consumers to make less sustainable choices, according to figures released as part of the insurer Zurich’s Youth Against Carbon initiative.

Six in 10 (59 per cent) say that despite wanting to make more eco-friendly choices, they’re forced to choose less sustainable but cheaper options as prices continue to increase.

Most young people (68 per cent) increased their awareness of climate change following this year’s record hot summer, resulting in higher levels of “eco-anxiety” for 62 per cent of the those under 35.

John Keppel, chief sustainability officer, Zurich UK said: “With the impact of the current economic landscape on the general public being so stark and immediate, it’s totally understandable that people prioritise making ends meet over living greener lives. But as a nation, we also need to keep sustainability on the agenda. It’s a tough challenge, but Government and industry needs to work together to ensure that short-term crises can be navigated without falling behind on our long-term climate goals.”

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